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Templates For Community Engagement - Aavegotchi & Aave x Rabbithole

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Templates For Community Engagement - Aavegotchi & Aave x Rabbithole

Engaging community members is crucial in crypto more than anywhere else. Today I'm sharing techniques for community engagement.

Albi
Oct 5, 2020
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Templates For Community Engagement - Aavegotchi & Aave x Rabbithole

albiverse.blog

Welcome back to a new issue of this newsletter. Here we try to figure out the arcanes of community building using Web3 technologies.


TL;DR - Engaging community members is HARD. That’s actually the number one struggle for online communities today! Crypto has great weapons like financial incentives. But you’ll have to do a lot more.

Recently, Aavegotchi has run a pre-launch engagement campaign on Discord in order to attract and align the power community members. At the same time, Rabbithole was running its first educational campaign for lending protocol Aave, partnering with OurNetwork.

Let’s go over each of these.

Note: my last post is my most read so far. read it here.


This time around I’m testing out video + voice as a content format. :~) Appreciate harsh feedback.


ALL THE LINKS

Background

  • CMX Industry Trends Report

  • Thoughts on Sushiswap

  • Andre Cronje on Unchained

Case: The Aagents Campaign

  • Aavegotchi SlideDeck

  • Aagents Campaign announcement blog

  • Aavegotchi Mission Control (screeshot)

  • Aavegotchi Discord

Tool: Rabbithole To Systematize Engagement

  • Rabbithole first campaign launch

  • Rabbithole Website

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Templates For Community Engagement - Aavegotchi & Aave x Rabbithole

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